Overview

AMME · Three professions with opposing needs, and a brief that had to be rewritten

Design and framing of a coordination platform for home nursing care. My most decisive contribution wasn't a screen, it was a product strategy.

Role
Design and framing
Timeline
8 months (July 2024 – February 2025)
Team
1 PM, 3 developers
Skills
Product design0→1HealthtechMulti-user

Development and launch outside my scope.

Context

Three professions, one platform

In France, coordinating home nursing care still runs on texts between nurses, paper prescriptions and phone calls to pharmacies. AMME wanted to structure all of it in a single platform, where no process had ever existed.

Problem

Their needs contradict each other

The patient wants simplicity, zero effort. The nurse needs the opposite, a dense and fast tool. The pharmacy demands absolute reliability, which imposes constraints on the other two.

But before arbitrating between them, one question came first. Were we solving the right problem?

Research

Nobody moves first

The brief started from an interdependent ecosystem, with patient, nurse and pharmacy in one loop. Framing it surfaced a deadlock. The pharmacy waits for nurses, the nurse waits for pharmacies, the patient waits for their nurse.

I argued for the opposite, a standalone product first. It took several framing sessions to get that direction adopted.

the briefa three-actor ecosystempatientnursepharmacyfragile, a three-way chicken-and-egg:if one actor is missing, it all collapsesdecisionmy decisionstandalone, then enriched in layersstandalone productcreates value on its own,from day one+ pharmacy+ patientlayers added when they're ready,without blocking the launch

Solution

An application that creates value on its own

The ecosystem features arrive later, as additional layers. Three decisions structure the product.

The prescription becomes a single entry point, scanned once then passed on automatically. One calendar with a filter serves the solo practitioner and the salaried nurse alike. And the pharmacy interface stays deliberately dense, because pharmacists have the expertise to read it.

Reflection

What I take away

Part of the job is being able to say that the right problem isn't the one you were handed, and to demonstrate it rather than assert it.

The scope also covered a national back office, onboarding for five profiles and a rounds-planning tool, as many workstreams as I'm happy to walk through in person.